It’s no secret that companies have been jumping on the leftist bandwagon over the years. We’re not sure why, though. In the aftermath of the 2016 Election, it appears liberal CEOs and business owners decided it was a good idea to exploit the goodwill of their customers to push leftist ideology.
So, how has it gone for them?
In the ensuing years, more and more companies—from a wide range of industries—have pushed “woke” policies and ideas through their products and services. Most of the time, they have been met with outrage from customers. One bank tried to push preferred gender pronouns, rebuking customers who refused to obey.
Now, they regret it.
Halifax Bank tweeted an image of a nametag for “Gemma” — who apparently has “she/her/hers” pronouns — on June 28, along with the caption “pronouns matter.”
One user replied that he “was hoping this was a joke” and is now considering taking his business elsewhere. In response, a Halifax representative named Lee said that the company strives for “inclusion and equality.”
Another user replied by noting that there is “no ambiguity” about the female name “Gemma,” calling the post “pathetic virtue signalling” and asking Halifax why it is “trying to alienate people.” A Halifax representative named “AndyM” then told the user he is “welcome to close your account” if he disagrees with “our values.” […]
One account holder told The Daily Mail that they have already pulled out “investments and savings worth £450,000” — nearly $550,000. Many others “said they are closing ISAs, cutting up credit cards or transferring balances to rivals,” according to the outlet. [Source: Daily Wire]
That was only just the beginning. Larger account owners, including well-known scriptwriters, slammed the bank for pushing “woman-hating claptrap.”
But the bank refuses to learn its lesson. It even recently threatened to close the accounts of “transphobic” customers and even call the cops of them. It seems like this company doesn’t care at all about how this will harm their image and business.
This is typical of what happens when a company “goes woke.” Users express disagreement with the policies and are met with attacks and criticism. That quickly can trigger a tidal wave of bad press for a company, leading to users ending their relationships with it.
Some companies, like Disney, have lost millions as a result. When families were upset the company put a gay kiss in their latest family movie, the company (and star of the film) insulted them. The movie went on to bomb, hard.
These woke companies never seem to learn. Perhaps it’s because, for them, its not about making money. It’s about pushing a political ideology that comes off more and more like a fanatical religion. Anyone who disagrees is, to them, a heretic—and they are willing to burn them.
But this kind of nonsense can only go on for so long before most companies learn the error of this path.
Author: Kit Fargo